Blog
SEO A/B testing: a practical primer for freelancers and clients
2 June 2026
A concise primer explaining what SEO A/B testing is, when a site is ready for split tests, a step-by-step safe testing workflow, common pitfalls and how to decide between DIY, platforms or hiring a Swaplance freelancer.
A practical guide to AB marketing: run simple A/B tests that actually improve results
18 May 2026
A friendly, practical guide to AB marketing that explains what A/B testing is, when to run tests, a 5-step testing workflow, how to interpret results without heavy statistics, and quick test ideas you can try or assign to a freelancer.